WebMar 16, 2024 · Antavo. Antavo bills itself as “the leading customer retention technology for retail and fashion,” and helps over 30,000 businesses run loyalty programs with over 19 million active members. As a modern loyalty program, Antavo is app-based, and uses NFC technology to scan customers’ phones as digital loyalty cards. Most industriesin the U.S. have grown more concentrated in the past 20 years, meaning that the biggest firms in the industry are capturing a greater share of the market than they used to. But why? Research by one of us (James) links this trend to software. Even outside of the tech sector, the employment of … See more In 2003, then-HBR-editor Nick Carr wrote an article (and later a book) titled “IT Doesn’t Matter.”Carr took issue with the common assumption “that as IT’s potency and ubiquity have increased, so too has its strategic value.” That … See more This model, where proprietary software pairs with other strengths to form competitive advantage, is only becoming more common. Years … See more In 1990, Rebecca Henderson, now a professor at Harvard Business School, published a paper that provides a theoretical basis for the success of full-stack startups. At the … See more Clearly, proprietary software is providing some companies advantage and the full-stack model is dominating the software-vendor model. The result is that large firms are gaining … See more
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